UX Research Essentials

Great products are built on evidence, not opinions. This session is a practical guide to the full research cycle: scoping questions worth asking, recruiting the right people, and running interviews that surface real behaviour instead of polite answers.

We will cover synthesis with distributed teams — affinity mapping, journey frames, and how to turn messy notes into design briefs that your team will actually read. Expect frameworks, scripts, and facilitation tips grounded in a Swiss sense of rigour: precise, honest, and a little bit exacting.

Key Takeaways

• Interview and moderation techniques that reduce bias
• Planning and running usability tests
• Synthesising findings into patterns, not anecdotes
• Turning insights into actionable design briefs