Grids: The Backbone of Product Layouts
A working session on turning Swiss grid theory into responsive layout systems your team can ship with confidence.
Date
10
Day
Wed
Time
Room
Helvetica Hall
Speaker
Severin Roth
- RoleCreative Director
- CompanyRatio Studio
- LocationBasel, Switzerland
Focus areas
typographydesign systemsmentorship
About Severin
Severin Roth leads Ratio Studio in Basel, a practice known for design systems that hold up under real shipping pressure. His career spans branding, digital product design, and creative leadership for startups and established houses alike — always with the same conviction: that complexity is a design failure waiting to be edited out.
He is known for distilling tangled problems into simple, elegant systems, and for fostering a studio culture where experimentation is a habit rather than a sprint. Severin lectures regularly on the enduring influence of Swiss design on global visual culture — and why precision and play are not opposites.
Topics
- Design systems
- Swiss design tradition
- Creative leadership
Fun Fact
Severin is a jazz pianist and believes improvisation is where the real design decisions happen.
Presentation Outline
- The Swiss approach to design systems
- Simplicity as a design strategy
- Leading creative teams for innovation
- Case study: Building a scalable design system
- Q&A: Applying Swiss principles in your workflow